Becoming the Product

Do you remember the last time you were looking forward to the future? We're not talking about flying cars or floating screens. We're talking about a credible vision of a better time to come. So when was the last time? How did it look? How did it feel?

Have a glance at page 223, about two-thirds in. This is a portrait of Frantz Fanon by Milton Glaser. One of the biggest names in commercial graphic design of the 20th century, painting the likeness of the giant of anti-colonial thought. Let’s leave aside the question of "who's the Milton Glaser of today?" for now, but if there was one, whose portrait would they be painting?

What we’re attempting, in these few hundred pages, is to track our favorite examples of the visual language of revolt and solidarity in the 1960s and 1970s, put them in dialogue with our most beloved works of graphic design of those decades, and celebrate the heroes who made them. 
Creative currents flowing from Paris to Tokyo, Cuba to Milano, Beirut to New York, Berkeley to London, with innovations and revolutions (both political and artistic) happening every year. Causes supported by incredible talent and inspiring design that activated people, uplifted liberation movements, advanced the struggles for social justice, and created bonds of global solidarity.

Sadly this cross-pollination between commercial art and the political ended around the late 1980s and those two worlds are now completely isolated from one another.
Why do movements not produce beautiful and memorable visuals anymore? Why do the biggest image makers of today not lend their talents to the good fights that need their help? We hope that these will intersect again, and the first step is to study their history.Friends, we are here to tell you that fighting for a better world is, in fact, not only extremely cool, but the coolest thing you can do — and we have the images to prove it!

Ramdane Touhami and Émile Shahidi have spent years researching and traveling to assemble a huge collection of books, rare periodicals and radical art that will soon be available for consultation in person and online, and of which this little book is just a taste.

Often dissident, sometimes adherent, Nothing About is, in essence, indefinable because it is adaptive and fluid. Speculative or hands-on, this discipline – if we can call it that – displays all the ambivalences of our contemporary lifestyles: superficial and profound, profane and divine, present everywhere and nowhere, and often regarded as futile, even though it could nonetheless destroy the most beautiful of insides. This book brings together a variety of intellectual tools and insights – polysemic and ambiguous, bespoke and improvised, ornamental and criminal, spanning media, technology, the arts and other, often undefined fields – that analyze the impact of the discipline on contemporary design. In the end, what makes Nothing About charming is that this inside – insofar as it is still defined as such – has only the humble ambition of accompanying beings, both animate and inanimate, within their environment, like a friend who is never far away. 

Introduction by Javier Fernández Contreras. Text contributions by Daniel Zamarbide, Line Fontana & David Fagart, Valentin Dubois & Bertrand Van Dorp, Camille Bagnoud & Ahmed Belkhodja, Javier F. Contreras & Roberto Zancan, Paule Perron, Philippe Rahm, Youri Kravtchenko, Leonid Slonimskiy, Simon Husslein, Vera Sacchetti, Jan Dominik Geipel, Valentina De Luigi, Jean-Pierre Greff.

Issue 2 inverts issue 1’s focus on the immaterial notion of style to instead explore the most material of fashion’s building blocks: clothes Clothes are literally everywhere and cite complicated systems of production, distribution, and exchange on their paths around the world. Still, they never fully reveal their journey or destination, and may often signify little else than their own commodity status, the total genericness of the fashion product.

Bringing together a wide range of artists, thinkers, and writers, the issue sets out to explore clothes as a signifier at once empty and over-burdened: as expressions of desires, people and places, as palimpsests for capitalist production cycles and histories of dressed bodies, and even, as nondescript material debris. While not necessarily foregoing an analysis of the fashion system, we hope to develop a form of fashion criticism that begins – and perhaps ends – with the single garment, that takes the everyday use of clothing objects as an intellectual starting point.

What knowledge can we gather from the studying of fashion objects, be they material or immaterial? What is the difference between clothes and fashion? And to which extent is even “fashion” ever successfully signified by things?

with contributions by:
Shanzhai Lyric, David Lieske, Bakri Bakhit, Dena Yago, Matthew Linde, Burke Battelle & Ada O’Higgins, Davide Stucchi, Taylore Scarabelli, Mahoro Seward, Jordan Richman, Giorgi Gago Gagoshidze, Hito Steyerl, & Milos Trakilović, Laura Gardner, Avena Gallagher, Alex Esculapio, Elise by Olsen and Jeppe Ugelvig

What does ‘user-friendly’ website mean if, on it, online behaviors like stalking, teasing, and ghosting — once considered peripheral — are now central to survival, care, and belonging? How to thrive without becoming an “Interdisciplinary Unicorn”: the state’s most beloved user-citizen fluent in multiple registers of production, optimization, and self-branding? How in this beautiful world is one supposed to log off, when surveillance and privacy erosion have been normalized? And how, oh how, could users possibly think of building the alternatives, when cool and cringe online acts, all activate the platform’s reward system: the unleashing of emoji-filled praise? How to resist the platform’s toxic seduction? 

Haunted by screenshots of early cyberfeminist websites and in dialogue with digital sages, web scripts, and business interests, media artist, web developer, and author Maisa Imamović embarks on a philosophical and practice-based crusade through the internet’s surface and its shadows. To expose the various ways of thriving online without surrendering to optimization, the book explores imperfect uses of perfect software, preservation of precarious web infrastructures, tactical content strategies, and experiments with autonomous financial systems — all wrapped in educational efforts to sustain criticality amid automation. Through these traversals beneath the scroll, Maisa finds her Webland: speculative, broken, and oftentimes, poetic infrastructure where logic destabilizes, binaries dissolve, and meaning evades monetization. But can a non-extractive internet exist beyond metaphor? Can poetry rewire protocol? Or will her sanctuary be absorbed into the very architectures it resists?

"In Maisa in Webland, Maisa Imamovic evokes the multidimensional, spontaneous human elements of the early web, using interviews, case studies, critical theory and fiction as her organic materials. She peeks behind the screen and through time to trace the subtle erosion of the web’s early utopian ideals to its cold and extractive present. Imamovic bravely wades through the swampy digital muck that mediates our everyday reality, examining its invisible psychic scaffolding with academic rigor, and a big dose of humor and heart. Was it an inevitable entropy, or an aberration? How and when did we get so off-course? Can we return? Do we want to? In Maisa’s Webland, we might very well be doomed, and maybe that’s a good thing. When the center of this tangled web no longer holds, something new can take shape.” - Nada Alic, author of Bad Thoughts

Past Words is three books in one: a collection of previously published texts and two exhibition-like experiments: A Year with Prem Krishnamurthy at the KW Institute for Contemporary Art, Berlin, and Endless Exhibition at the Kunsthal Gent. These parts are iinterconnected but distinct, not least because each is designed by a different designer—Ann Richter, David Knowles, Mark Foss & Valentijn Goethals. Together, they chart the past—and future—of a peripatetic performance of a practice, taking stock of a fifteen-year period through writing, a medium that 1s both primary and secondary. This writing is about design, about curating, about exhibition-making, and about how all three are themselves forms of storytelling. They allow us to draft narratives that stand just to the side of accepted realities, to sneak wild ideas into the world with the hope they may—with time—turn into facts. 

Based in Berlin and New York, designer and curator Prem Krishnamurthy (born 1977) is head of the artist group Department of Transformation and of the design consultancy Wkshps. In 2015 he was the recipient of the Cooper Hewitt’s National Design Award for Communication essDesign. As both creator and curator, Krishnamurthy aims to discover “how art & design can be agents of transformation for individuals, communities and institutions.” 

With an introduction by Krist Gruijthuijsen.