Julian Bleecker

Design Fiction is a method to vividly render tangible futures by creating material artifacts that represent the implications of change. Design Fiction is as much a mindset as it is a methodology whereby foresight, research, expectations, strategic direction, and planning can be cohered into representational ‘artifacts from possible futures.’from possible futures. Design fiction opens up new conversations and considerations whilst augmenting existing, well-trodden research and foresight practices.

Over fifteen years in the making, this book explores the origins of design fiction, and details the practical approach to assessing the consequences of decision making by creating tangible artifacts from possible futures. Design fiction opens up new conversations and considerations whilst augmenting existing, well-trodden research and foresight practices. The writers of this book have used design fiction approaches with clients such as Apple, Warner Bros, IKEA, Edelman, Dubai Museum of the Future, Google and Facebook, and they aim to bring these techniques to a wider audience through the publication of this book.

Written by Julian Bleecker, Nick Foster, Fabien Girardin and Nicolas Nova in collaboration with Patrick Pittman and Chris Frey of No Media Co. Designed by Chris Lange