What is post-branding?

A3 risograph poster in brown and red.

Viscose is a journal for fashion criticism. The fifth issue of Viscose explores fashion’s multifaceted retail spaces and cultures. With the evolution of shopping in the 20th and 21st centuries as its focus, the issue looks at the shop as a central nexus where communities and identities are continuously produced and re-imagined through commerce. With a special attention to the role of fashion retail within urban spatial politics, we seek out histories of projects—often developed with or by artists—that have embraced the shop as a medium of both possibility and contestation. 

With contributions by:
Dennis Brzek, Anastasia Howe Bukowski, Michael Bullock, Felix Burrichter, Canal Street Research Association, Noah Dillon, Harun Farocki, Anna Franceschini, Ignacio Gatica, Christian Hincapié, Juje Hsiung, Jessica Kwok, Rhonda Lieberman, Matthew Linde, Marge Monko, Cheuk Ng, Luis Ortega, Camila Palomino, Andreas Petrossiants, Leah Pires, International Library For Fashion Research, Vésma Kontere Mcquillan (International Library For Fashion Research), Rose Salane, Alice Sarmiento, Museum Of Modern Shopping, Jeppe Ugelvig, Sean Vegezzi, Post Vsop, Evie Ward, Leah Weirer

New York-based professor Lytle Shaw journeys to Italy in this adventurous exploration of the life and work of architect, designer, and photographer Carlo Mollino (1905–1973). In 1933 the young Mollino received a commission from Mussolini’s regime for his first building: an administrative centre in Piedmont. Later works include furniture and interior design, a book on photography, and an asymmetrical car that raced at Le Mans in 1955.

The book centres around Shaw’s realisation that this prolific talent’s conflicted legacy offers a unique window on the role that post-war Italian politics and culture played in the country’s reimagining of itself as a victim, rather than a proponent, of fascism.

What does it mean to be a curator who writes, and, more specifically, how can curators write about textiles? This publication steps outside the framework of the typical exhibition catalogue to occupy "the space between literature and criticism".

The Community of writers was set up to create time and space to retreat from these outside opinions and demands and to let curiosity and the joy of writing be the driving forces of the writing process. This book has been realised under the auspice of Interweaving Structures: Fabric as Material, Method, and Message, and specifically through collaboration between the Faculty of Fine Art, Music and Design at the University of Bergen and the Central Museum of Textiles in Łódź. The two partners have strong positions of specialisation—the museum acts as a caretaker of material textile traditions and art in Poland, and the faculty has a strong textile art tradition and offers the only education programme for curators in Norway.

Edited by Anne Szefer Karlsen.
Contributions by Andreas Hoffmann, Heather Jones, Martina Petrelli, Anne Szefer Karlsen, Lea Vene, Johanna Zanon.