What is post-branding?

Often dissident, sometimes adherent, Nothing About is, in essence, indefinable because it is adaptive and fluid. Speculative or hands-on, this discipline – if we can call it that – displays all the ambivalences of our contemporary lifestyles: superficial and profound, profane and divine, present everywhere and nowhere, and often regarded as futile, even though it could nonetheless destroy the most beautiful of insides. This book brings together a variety of intellectual tools and insights – polysemic and ambiguous, bespoke and improvised, ornamental and criminal, spanning media, technology, the arts and other, often undefined fields – that analyze the impact of the discipline on contemporary design. In the end, what makes Nothing About charming is that this inside – insofar as it is still defined as such – has only the humble ambition of accompanying beings, both animate and inanimate, within their environment, like a friend who is never far away. 

Introduction by Javier Fernández Contreras. Text contributions by Daniel Zamarbide, Line Fontana & David Fagart, Valentin Dubois & Bertrand Van Dorp, Camille Bagnoud & Ahmed Belkhodja, Javier F. Contreras & Roberto Zancan, Paule Perron, Philippe Rahm, Youri Kravtchenko, Leonid Slonimskiy, Simon Husslein, Vera Sacchetti, Jan Dominik Geipel, Valentina De Luigi, Jean-Pierre Greff.

The Domestic Encyclopaedia is a collection of stories that explore the material body of architecture, of houses. In the midst of ongoing ecological disaster and increased alienation from nature it invites you to travel beyond the screen, to practice attention and probe the nature of domestic space.

Watch the bathroom merge with mountain streams, kitchens sizzle on sandy beaches and a bedroom drift into a nocturnal choreography.
Let them seep underneath your door.
Welcome home.

In this encyclopedia of domestic space Annee Grøtte Viken enters in a dialogue with the conventional spaces that surround us, the semiotic skin we call home. She uses her first love, literature, to imagine and give voice to the seemingly mute spaces we inhabit, collecting bits and pieces from the western canon and non-western counter-canon, to find characters lying in bath, dreaming in bed, cooking in kitchens. By each time articulating the imagined voices of these spaces, she embarks on a poetic journey into the home, this drifting island.

What does ‘user-friendly’ website mean if, on it, online behaviors like stalking, teasing, and ghosting — once considered peripheral — are now central to survival, care, and belonging? How to thrive without becoming an “Interdisciplinary Unicorn”: the state’s most beloved user-citizen fluent in multiple registers of production, optimization, and self-branding? How in this beautiful world is one supposed to log off, when surveillance and privacy erosion have been normalized? And how, oh how, could users possibly think of building the alternatives, when cool and cringe online acts, all activate the platform’s reward system: the unleashing of emoji-filled praise? How to resist the platform’s toxic seduction? 

Haunted by screenshots of early cyberfeminist websites and in dialogue with digital sages, web scripts, and business interests, media artist, web developer, and author Maisa Imamović embarks on a philosophical and practice-based crusade through the internet’s surface and its shadows. To expose the various ways of thriving online without surrendering to optimization, the book explores imperfect uses of perfect software, preservation of precarious web infrastructures, tactical content strategies, and experiments with autonomous financial systems — all wrapped in educational efforts to sustain criticality amid automation. Through these traversals beneath the scroll, Maisa finds her Webland: speculative, broken, and oftentimes, poetic infrastructure where logic destabilizes, binaries dissolve, and meaning evades monetization. But can a non-extractive internet exist beyond metaphor? Can poetry rewire protocol? Or will her sanctuary be absorbed into the very architectures it resists?

"In Maisa in Webland, Maisa Imamovic evokes the multidimensional, spontaneous human elements of the early web, using interviews, case studies, critical theory and fiction as her organic materials. She peeks behind the screen and through time to trace the subtle erosion of the web’s early utopian ideals to its cold and extractive present. Imamovic bravely wades through the swampy digital muck that mediates our everyday reality, examining its invisible psychic scaffolding with academic rigor, and a big dose of humor and heart. Was it an inevitable entropy, or an aberration? How and when did we get so off-course? Can we return? Do we want to? In Maisa’s Webland, we might very well be doomed, and maybe that’s a good thing. When the center of this tangled web no longer holds, something new can take shape.” - Nada Alic, author of Bad Thoughts

The very first issue of Viscose tackles the expansive notion of “style”. Both a noun and a verb, style can be understood as the most basic unit or currency of fashion. Style names the very movement of aesthetics in society, and thus holds an important place in the critique of art and visual culture more broadly.

As a verb, it connotes a tactic: a dynamic tool for persuasion and communication through the bricolage of signifiers. It also relates directly to the contemporary profession of “styling”; a practice native to the fashion industry, but increasingly prevalent across the arts, media, consumerism, and politics. Thiss issue of Viscose sets out to critically gesture to all of these connotations and their potential intermingling through concrete case studies and cross disciplinary philosophical speculation.

with contributions by:
Shanzhai Lyric, David Lieske, Bakri Bakhit, Dena Yago, Matthew Linde, Burke Battelle & Ada O’Higgins, Davide Stucchi, Taylore Scarabelli, Mahoro Seward, Jordan Richman, Giorgi Gago Gagoshidze, Hito Steyerl, & Milos Trakilović, Laura Gardner, Avena Gallagher, Alex Esculapio, Elise by Olsen and Jeppe Ugelvig

There is no one-size-fits-all approach to design. It is as much a practice as it is a methodology or way of thinking, a multifaceted discipline that moves with society’s progression. Throughout the creative process behind every design, learnings happen. Designers learn to adapt, adjusting their positions relative to the context. This volume spotlights self-organised, spontaneous, sporadic, and informal educational initiatives within the realm of creative practices, both historical and contemporary. The initiatives presented here show that any attempt to control a narrative and limit it to a single understanding risks stifling potential innovations that might arise from unexpected origins.

Featuring contributions from Amanda Ariawan, Andriew Budiman, Carlos Romo-Melgar, Chabib Duto Hapsoro, Czar Kristoff J.P., Filippo Sciascia, Fiorent Fernisia, Gideon Kong, Jacob Lindgren, Jeremy Sharma, Keni K. Soeriaatmadja, Limestone Books, Livian Aurel V. Purwanto, Mac Andre Arboleda, Nishkra, Prananda L. Malasan, R.A. Dita Saraswati, Reza Afisina, Rouzel Waworuntu Saad, Savira Aristi, Trevor Embury, and Virliany Rizqia Putri.

This seventh issue, four folded offset-printed posters, publishes sampled and reworked material from the feminist collective and publication Big Mama Rag (1972–84, Denver, Colorado), specifically focusing on the issues and articles dealing with the Palestinian and international feminist struggle. Typeset alongside this archival collage is “Introduction to The Weather” (2001) by poet Lisa Robertson.

4 folded posters (narrow A2)