What is post-branding?

This book deals with Design and Conspiracy Theories, two things that are often thought of as opposites. Design is generally perceived as something that simplifies and targets the essence of things; something that should say the Truth. Conspiracy theories instead are far-fetched and create confusion. Design is expected to be able to bypass false rhetorics because its very premise is to deal with how things work in reality. However, what is argued in this book is that design and conspiracy theories mirror each other. They act with similar goals and they adopt comparable representations. They intersect in their practices and in their artifacts because they share a common ground at their fundaments. This common ground is Conspiratorial Design.

Design Fiction is a method to vividly render tangible futures by creating material artifacts that represent the implications of change. Design Fiction is as much a mindset as it is a methodology whereby foresight, research, expectations, strategic direction, and planning can be cohered into representational ‘artifacts from possible futures.’from possible futures. Design fiction opens up new conversations and considerations whilst augmenting existing, well-trodden research and foresight practices.

Over fifteen years in the making, this book explores the origins of design fiction, and details the practical approach to assessing the consequences of decision making by creating tangible artifacts from possible futures. Design fiction opens up new conversations and considerations whilst augmenting existing, well-trodden research and foresight practices. The writers of this book have used design fiction approaches with clients such as Apple, Warner Bros, IKEA, Edelman, Dubai Museum of the Future, Google and Facebook, and they aim to bring these techniques to a wider audience through the publication of this book.

Written by Julian Bleecker, Nick Foster, Fabien Girardin and Nicolas Nova in collaboration with Patrick Pittman and Chris Frey of No Media Co. Designed by Chris Lange

This book frequently uses the word ‘we’. We, as in the general public, engaged citizens, humans of planet Earth… And we, Mouna Andraos and Melissa Mongiat, together with our team at Daily tous les jours, as we seek new models for living together. Welcome to our journal. 

We crave living in environments that support us, nourish us and inspire us. We dream of places to go through our lives together, inclusively and tolerantly. Can we re-enchant the raw material of our collective daily experiences? We have been creating interactive art and narrative experiences in public spaces around the world for fifteen years. Using music, dance, art, and other mediums to emphasize the joyful, whimsical, and unexpected, we create moments of connection and care between strangers. 

Through this book, we share our experience in building an emergent practice combining technology, storytelling, performance, and design, while asking fundamental questions to create meaningful work in a world in crisis. Meet us outside the urban masterplan, where we experiment with infrastructure for the human spirit.

The eighth issue of Viscose examines the myriad of music and sound cultures of fashion. Entirely untethered from materiality and image, sound is the proof that fashion operates just as vividly in the purely atmospheric. From the artfully curated musical narratives of the runway to the ambient sonic environment of shops, fashion both emits sounds and seeks to associate itself with it for its own advancement. 

Music in particular asserts fashion’s existential relationship to time: it aesthetically time-keeps fashion media and confirms sartorial novelty by mirroring it rhythmically. To a public consciousness, the intimate relationship between fashion and music is obvious and at times even understood as one and the same. Sound glues material such as clothes to wider zeitgeists and mediated lifestyles, and as such, to cultural memory itself. As Mary E. Davis has illuminated, the alliance is profoundly historic: as far back as 1672, fashion periodicals have covered clothes and music as equally essential components of an elegant, fashionable lifestyle. 

Music, in fact, surrounds fashion: it enwraps makers, mediators, and consumers alike in ephemeral, yet intensely meaningful, signifiers of taste. Countless designers have come to fashion through musical subcultures, and labors in ateliers to particular playlists. Indeed, style most often has a soundtrack of its own, or dances to a specific tune.  Fashion emits sounds before and after the musical. The clicking of heels, the rustling of a sweater, the hissing of a zipper. The ambient humming of a sewing machine; the conclusive “beep” from a store cashier. 

For the 8th issue of Viscose, we set out to examine the sonic landscapes of fashion in a most expansive manner. In billing our issue “sound” we seek to gesture to more visually obscure and materially ephemeral interplays between fashion and the auditory—in wardrobes and shops, on the body and in the nightclub. With music culture at the center of our inquiry, we hope to seek beyond and towards the more ephemeral sounds the clothing and fashion emits, records, and appropriates. We are pursuing the possibility of rendering fashion in entirely sonic terms, and how this translates into written words, in a print magazine. 

Do you remember the last time you were looking forward to the future? We're not talking about flying cars or floating screens. We're talking about a credible vision of a better time to come. So when was the last time? How did it look? How did it feel?

Have a glance at page 223, about two-thirds in. This is a portrait of Frantz Fanon by Milton Glaser. One of the biggest names in commercial graphic design of the 20th century, painting the likeness of the giant of anti-colonial thought. Let’s leave aside the question of "who's the Milton Glaser of today?" for now, but if there was one, whose portrait would they be painting?

What we’re attempting, in these few hundred pages, is to track our favorite examples of the visual language of revolt and solidarity in the 1960s and 1970s, put them in dialogue with our most beloved works of graphic design of those decades, and celebrate the heroes who made them. 
Creative currents flowing from Paris to Tokyo, Cuba to Milano, Beirut to New York, Berkeley to London, with innovations and revolutions (both political and artistic) happening every year. Causes supported by incredible talent and inspiring design that activated people, uplifted liberation movements, advanced the struggles for social justice, and created bonds of global solidarity.

Sadly this cross-pollination between commercial art and the political ended around the late 1980s and those two worlds are now completely isolated from one another.
Why do movements not produce beautiful and memorable visuals anymore? Why do the biggest image makers of today not lend their talents to the good fights that need their help? We hope that these will intersect again, and the first step is to study their history.Friends, we are here to tell you that fighting for a better world is, in fact, not only extremely cool, but the coolest thing you can do — and we have the images to prove it!

Ramdane Touhami and Émile Shahidi have spent years researching and traveling to assemble a huge collection of books, rare periodicals and radical art that will soon be available for consultation in person and online, and of which this little book is just a taste.

Moving beyond the usual genres of form in graphic design’s canonical history, ‘Designing History’ proposes a model centred on bureaucratic instruments of identity, ownership, value, and permission: money, passports, certificates, property deeds, etc. It considers the implications of a design history of the document, where the designer shifts from being a practitioner of conventional design histories to become subject and agency of bureaucratic authority. The book is a revised edition of ‘Immutable: Designing History’ (2022) and includes an extended essay that contextualizes the project as a remapping of graphic design’s historical, pedagogical, and practical assumptions.

There is no one-size-fits-all approach to design. It is as much a practice as it is a methodology or way of thinking, a multifaceted discipline that moves with society’s progression. Throughout the creative process behind every design, learnings happen. Designers learn to adapt, adjusting their positions relative to the context. This volume spotlights self-organised, spontaneous, sporadic, and informal educational initiatives within the realm of creative practices, both historical and contemporary. The initiatives presented here show that any attempt to control a narrative and limit it to a single understanding risks stifling potential innovations that might arise from unexpected origins.

Featuring contributions from Amanda Ariawan, Andriew Budiman, Carlos Romo-Melgar, Chabib Duto Hapsoro, Czar Kristoff J.P., Filippo Sciascia, Fiorent Fernisia, Gideon Kong, Jacob Lindgren, Jeremy Sharma, Keni K. Soeriaatmadja, Limestone Books, Livian Aurel V. Purwanto, Mac Andre Arboleda, Nishkra, Prananda L. Malasan, R.A. Dita Saraswati, Reza Afisina, Rouzel Waworuntu Saad, Savira Aristi, Trevor Embury, and Virliany Rizqia Putri.