LSD #02 – A Typographic Issue

A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses—Typography, Gestalt and Interface—provide the foundation of this book.

Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines.

Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, Beatrice Warde, Muriel Cooper and Stewart Brand (among many others), it builds upon mid-to-late 20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels—treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool.

David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.

4SPIKE & howawfulallanis, Alex Less, Alice Royer, Alligataure, Amelie Clicquot, Anjol, Arañada, Axel Fievet , Axelle Bourguignon, Baron & Tosma, Charlie Cooper, Charlotte Sallan Gémard, Délora Abbal, Elliott Sanchez, Erimoczi, femo, Fleur Douglas, Gaia Bergelin & Inès Camrla, Justine Bouvet, Kara, Kiara Patry, Lilian Magardeau & Elisa Grondin, Loreleï, Lucile Moreau, Manon Souza, Marie Martin Design, Mira, Migraine, Nathan Peron, Nathanael Brelin, Nomaison, Ema Tomas, Othilie Jourde Ledoux, Piquico , Rémy Bellariva, Séraphin Degroote Ferrera et Arthur Diguet, Syan Fischer, Tanikawa Sari, Vanessa Kintzel, Virginie Contier, Viviane Le Borgne, Zoé Vincent. 

Moving beyond the usual genres of form in graphic design’s canonical history, ‘Designing History’ proposes a model centred on bureaucratic instruments of identity, ownership, value, and permission: money, passports, certificates, property deeds, etc. It considers the implications of a design history of the document, where the designer shifts from being a practitioner of conventional design histories to become subject and agency of bureaucratic authority. The book is a revised edition of ‘Immutable: Designing History’ (2022) and includes an extended essay that contextualizes the project as a remapping of graphic design’s historical, pedagogical, and practical assumptions.

toffe. édition générale
publication issue de reproduction générale,
système de production d'actions graphiques
développé en trois temps :
projection générale
dispositif multi-écran, pour la chaufferie
galerie de l'école supérieure des arts décoratifs de strasbourg
du 14 février au 23 mars 2003
présentation, édition générale
école nationale supérieure des beaux-arts d'alger
du 24 mai 2003
exposition, occurrence récente
diffusion, édition générale
galerie madé, paris
du 12 mai au 5 juin 2003

In “Image Continuum,” Linda van Deursen speaks on the subject of her own image consumption, and how the process of image editing, selecting and sequencing presents itself in her graphic design work and teaching. The book includes contributions by MA students Hanafi Gazali and Laura Martens, who further expand on the topic and ideas introduced by Linda.

This is the first volume in “Slideshow,” a new lecture-to-book series inviting graphic designers to share the research, methods, and material processes behind their applied work, positioning their practice as a site of inquiry.

The series is organized and edited by current teaching staff members Alexandra Margetic and Sean Yendrys

Published by APPLIED WORK, a new imprint within the MA Graphic Design at the Estonian Academy of Arts