In the Delirium of the Simulation: Baudrillard Revisited

Meltdown Your Books, the author of Where Does A Body Begin? (2023), returns to Becoming Press for their second book, focusing not, this time, on the body itself, but what comes next. Whether in the sense of Dress, Clothing or Fashion, there is not much beyond the body itself that better signifies humanity than the act of adorning a body with garments, because we have no fur, or because of social codes, whether religious or class-oriented, because of beauty, or because of industrial capital; because, because, because. 

“The mounds of clothing that adorn my floor and the foot of my bed sometimes grow too large, and suddenly I am sinking into the matted mess of fabrics. On days like these I can’t help but feel that clothing, not just my clothing, but the very idea of clothing, is swallowing me up. Clothing is this immensity looming over me, yet somehow a microscopic itch in my brain, prodding me and twisting itself into knots–an irritation I accept for the temporary bliss of scratching it.”

To be human is to wake up, every morning, and to don the costume that completes your identity, for better or worse, by choice or by coercion. 

The task this book undertakes requires a particular kind of author, one who can recognise and sort through the contradictions on a theoretical level, but also someone who does not abstract the topic from their position as a subject—a critical book of fashion must be written by someone who lives it, someone who is passionate enough to write in good faith, because fashion isn’t just Gucci and Sweatshops—which themselves are rightly condemned for all kinds of reasons—because fashion itself is merely the tip of what may be one of the biggest, deepest ice bergs of all—Fashion is a philosophical black hole, one which drags everything into its infinite stomach, from semiotics to psychoanalysis, to art, design and craftsmanship, to economics and production chains, to speculation and historicising, to algebra, journalism and so on. 

Yet, this isn’t a philosophy book because it is simply too down-to-earth and relatable; it is just as celebratory and excited as it is critical. M.Y.B. begins by simply looking down, and beginning to describe the shoes upon their feet—it unravels dialectically and uncovers long chains of connections that stretch back through time.  

Meltdown Your Books (M.Y.B.), the pen name, was made as a portmanteau of the seminal essay Meltdown by Nick Land, and the landmark film Throw Away Your Books, Rally in the Streets by Shuji Terayama. I chose the name, almost 3 years ago now, to reflect the political and digital black hole I saw hovering at the edge of contemporary media experience, and to present my work without the muddy veneer of personal identity. It has remained, since its inception, an anonymous project in only the loosest terms. The dedicated could always find my real identity, and some have, and so its anonymous character existed primarily as an element of presentation. Its anonymity existed to emphasize its deindividuated character. The things I discuss and emphasize under the M.Y.B. label are not items with definitive characteristics, they are collective experiences. M.Y.B. is something I cherish beyond self.

While presented as a contiguous work, the book is formed of different essays that have been dissected, recomposed with artificial connective tissue. The result lies somewhere between the rhizomatic continuity of a Body-without-Organs, and the disjointed assemblage of roadkill; either way, the question of where to even begin remains the same. 

These essays each grow out of a particular resentment that developed through years of experience as a working-student of biology, but the task of the book was to transform this into something productive, something that sticks granular propositions into Biology like acupuncture needles. Inherent sexism within Biological research is, after all, not entirely disconnected to Pharmaceutical giants flooding the streets with opiates—and it is simply a writer’s hope that some well positioned words can remind enough people of how its all connected. 

In what could be perceived as a philosophical turn, the importance of talking about science, as much as doing it, is re-entering the popular scientific consciousness, and it is high time, too. What was already getting bad under Biden, became catastrophic under Trump, and the infiltration into public research by private institutions and capitalist enterprises, which this book highlights, is proving dire. The capitalisation of all things bio, whether -yoghurt, -metric data or -logical institutions, is necrotic—MeltdownYourBooks didn’t flinch, they just grabbed the scalpel, dowsed the flesh in ethanol, and asked the question we all forget needs answering: where first, Doc? 

Meltdown Your Books (M.Y.B.), the pen name, was made as a portmanteau of the seminal essay Meltdown by Nick Land, and the landmark film Throw Away Your Books, Rally in the Streets by Shuji Terayama. I chose the name, almost 3 years ago now, to reflect the political and digital black hole I saw hovering at the edge of contemporary media experience, and to present my work without the muddy veneer of personal identity. It has remained, since its inception, an anonymous project in only the loosest terms. The dedicated could always find my real identity, and some have, and so its anonymous character existed primarily as an element of presentation. Its anonymity existed to emphasize its deindividuated character. The things I discuss and emphasize under the M.Y.B. label are not items with definitive characteristics, they are collective experiences. M.Y.B. is something I cherish beyond self.

The apocalypse as such will not take place, as it is already finished. Today, there is no longer any difference between the end of the world and capitalism itself: from Britney Spears’ Till the World Ends to The Caretaker’s Everywhere at the End of Time, from Avenger’s Endgame to Donnie Darko, and all the way down to the internet’s Backrooms, the world never ends but is reproduced again and again according to the semio-logic of capital. 

In contrast with Mark Fisher’s Capitalist Realism, Semiotics of the End is a manifesto for the imagination of another relationship with the end. If it is easier to imagine the end of the world than the end of capitalism, as Slavoj Žižek, Fredric Jameson, and Mark Fisher put it, it is only because we have not imagined anything yet. The end is just the beginning.

With an Afterword by Matt Bluemink 

A queering of psychoanalysis put together by the forerunner of Inactual Magazine. 

Organ Multiplication Manifesto is an essay that delves into the transformations of sociality and sexuality in the context of digital technologies. Using an interdisciplinary approach that blends philosophy, erotic literature, media theory, psychoanalysis, gender studies, and neuroscience, the text explores how devices, platforms, and technologies shape and produce normative systems that influence our perceptions, desires, and relationships with others. By examining the interplay between desire and digital mediation and drawing comparisons with authors such as Deleuze, Ballard, Žižek, Butler, Preciado, Bataille, and others, this book aims to present a new theoretical, critical, and philosophical perspective in the contemporary discourse on the relationship between humans, technology, and society.

This book begins with an analysis of three iconic erotic texts from Masoch, Ballard and Bataille, and uses this analysis as the departure point for its main theoretical work on the four topics listed in the subtitle. The book passes through a lot of interesting phases, including an analysis of Phenomenology and Gucci, class struggle and OnlyFans and much more, until eventually arriving at the actual manifesto for Organ Multiplication and the beautifully named notion of the "Caged Sun". 

Foreword by Vincenzo Estremo.
Afterword by Franco "Bifo" Berardi.

"One may think that the history of the human culture is going to be enormously impoverished by the disappearance of the body, one may think that, on the contrary, human culture has been enriched by the renounce to presence and physical contact. It is not the intention of Damato to save this dilemma, His intention is rather to open a new field of investigation, and possibly to start a reflection on a more advanced dilemma: will the change of perception make possible the emergence of a new ontology, or is the disappearance of the body going to mark the final dissolution of human life itself?" — Franco "Bifo" Berardi

Christian Nirvana Damato is a writer, curator, and independent researcher working in the fields of philosophy, technology, psychoanalysis, and visual culture. He teaches media theory at the IED in Turin and runs various workshops on publishing and writing. He writes for and collaborates with various magazines and publishing houses. He is the founder and editorial director of Inactual. He has also published Medial Disorders. Interpretive and Non-statistical Compendium of Technological Disorders. Vol I, with contributions by Geert Lovink, Alfie Bown, Isabel Millar, Eyal Weizman (Forensic Architecture) et al. (ed. by, Inactual, 2024), Wearable Statistical Desires. Re-programming the performativity of the body through digisexuality (Mimesis 2025; Everyday Analysis, 2025) and Medial Disorders Vol II.

This book stems from the author’s discontents with Lacanian Psychoanalysis, by drawing from psychoanalysts like Félix Guattari and Sándor Ferenczi, as well as authors like Viveiro DeCastro, and Thomas Lamarre, to whom the book is dedicated. 

As Lucas Ferraço Nassif elaborates on the possibility of a multiplicitous Unconscious, or rather, a mass of many Unconscious(es), he attempts here to fold the book itself into the text, to make the organisation of the physical book itself a part of the elaboration. 

This 2nd Edition comes with a few editorial changes, and a slightly different design approach. It is being presented now with a suite of endorsements from a group of exciting writers and researchers, including Persis Bekkering, Thomas Lamarre, and Yuchen Li. Much of the first edition is preserved, and an extra text has been added, written by the editor as a part of the lecture at Ifilnova. There has been a focus on making this book more accessible, so we have reworked the design of this edition in Black & White. 

The Unconscious is Semiotic, not Linguistic, and it only jumps out when you read between the lines. Do you remember, back in 1997, when 600 kids had epileptic shocks whilst watching Television—the Pokémon Shock? This might sound strange at first, but Lucas Ferraço Nassif theorises that, contrary to the claim that this was caused by oscillations of blue and red light alone, it could have been caused by microperceptions and intensities within narrative. As Porygon takes Ash and friends into the digital world, the immanence of unconscious assemblages drags viewers in, too. 

Such is the haptic and imagetic nature of this book. Using several design and editorial strategies, and a particular mode of writing, the author attempts to elaborate on their work on the Unconscious by recreating a similar possibility—where book, language and reader collapse into a composition, an assemblage or a haecceity. Unconsciousness operates as the multiplanar compositions of Japanese Anime do, so this book has been organized accordingly—different texts, different temporalities, different voices—and like the Japanese concept of Ma (negative space), or even like CoreCore, something jumps out of the breaks, the gaps in between the layers, and therein lies, for this book, a departure point for elaborating on not just one, but many, Unconscious(es). 

Studies on Squats is an evocative exploration of embodied resistance and political movement that uses the multifaceted posture of the “Asian Squat” as a lens through which broader concepts of migration, illness, and resilience are examined. In Studies on Squats, the body—in its most vulnerable and potent states—becomes a speculative site for reclaiming agency by crafting new forms of protest that draw from ancestral strength, humor and eroticism. This posture, rich with cultural resonance, offers as an entry point to imagine ways in which the body can engage in acts of defiance against systems of oppression. Studies on Squats  invites the audience to consider how dance and choreographic thinking can serve as tools for envisioning alternative futures, where artistry empowers those enduring systemic social injustices to transform their realities. 

Textdemic | A Retrospective on Jenny Holzer’s Laments” Ed. by A.L. Steiner and GenderFail, a publication based on A.L. Steiner + Friends on Jenny Holzer at Dia Chelsea. This book is based on the Artists on Artists Lecture Series when the Dia Art Foundation invited Steiner to curate a public program based on a work of the artist's choice.

Steiner chose Jenny Holzer’s Laments and invited Morgan Bassichis, Riel Bellow, Gregg Bordowitz, Alexander Chee, Malik Gaines, Guadalupe Maravilla + Alexa Mishell Guillen, Lucas Michael, Eileen Myles and Pamela Sneed to present in Dia’s first in-person program after the Covid-19 pandemic began in 2021. This publication features records of the poems, lectures, and performances during this memorial program. The book's design plays homage to the 1990 Laments publication by the Dia Art Foundation.

For this publication, Steiner and GenderFail invited Matilde Guidelli-Guidi, Associate Curator at Dia Art Foundation and the organizer of the Artists on Artists Lecture Series, to write an afterword for the book. In this, she states: "Dispensing altogether with the monographic formula that characterizes the institution, for her Lecture A.L. Steiner convened a group of artists, writers, and activists to join her in responding to Jenny Holzer’s 1989 text-based installation, Laments. Holzer identified the thirteen texts that comprise Laments as 'voices of the dead,' a visual choir in response to the raging HIV/AIDS epidemic and government inaction. Over the protracted COVID-19 lockdown, Steiner developed the idea to organize an evening for the voices of the living to lament today's crises.”

While the stock image of the anarchist as a masked bomber or brick thrower prevails in the public eye, a more representative figure should be a printer at a printing press. In Letterpress Revolution, Kathy E. Ferguson explores the importance of printers, whose materials galvanized anarchist movements across the United States and Great Britain from the late nineteenth century to the 1940s. Ferguson shows how printers—whether working at presses in homes, offices, or community centers—arranged text, ink, images, graphic markers, and blank space within the architecture of the page. Printers' extensive correspondence with fellow anarchists and the radical ideas they published created dynamic and entangled networks that brought the decentralized anarchist movements together. Printers and presses did more than report on the movement; they were constitutive of it, and their vitality in anarchist communities helps explain anarchism’s remarkable persistence in the face of continuous harassment, arrest, assault, deportation, and exile. By inquiring into the political, material, and aesthetic practices of anarchist print culture, Ferguson points to possible methods for cultivating contemporary political resistance.