Tobias Kaspar

PROVENCE UNCONSCIOUS deep dives into the cosmological pool that shapes the collective unconscious and takes a look at the relevance of Jung's ideas in relation to contemporary art and fashion.

PROVENCE UNCONSCIOUS draws inspiration from the Zurich-based office's proximity to the C.G. Jung Institute in Küsnacht—recently and notably visited by Pamela Anderson, who also appears in the publication. PROVENCE UNCONSCIOUS focuses on the work of three US-American artists—Mike Kelley, Matt Mullican, and Jason Rhoades—whose practices orbit around the themes of psychoanalysis and the unconscious. The issue also features collaged analog photographs of  Laura Langer's spiral paintings, and a manuscript-style dream archive: over 30 hand-written or drawn submissions by artists, curators, jungians, and writers. Additional sections include, among many other things, jewelry by Bernhard Schobinger, photographs by Calla Henkel and Max Pitegoff, and a curatorial exploration of Emma Jung—analyst and wife of C.G. Jung—shedding light on the often-overlooked feminine legacy within Jungian thought.

PROVENCE UNCONSCIOUS didn't include any cooking recipes. And no, PROVENCE is not a magazine—but if it were, it would probably be the most radical one among its contemporary art peers.

Edited by Tobias Kaspar, Paolo Baggi, Samuel Haitz, Nina Hollensteiner, Claire Shiying Li, Veronika Dorosheva, Tatjana Hub.

Contributions by Pamela Anderson, Nina Hollensteiner & Claire Shiying Li, Forrest Bess, Matt Mullican, Mike Kelley, Valerie Smith, Delcy Morelos, Jimmy Raskin, Petra von bechtolsheim, Elizabeth leuenberger, Laura Langer, Bernhard Schobinger, Sophie Gogl, Susan Hiller, Calla & Max Pitegoff, Emma Jung, Rebecca Ackroyd, Korakrit Arunanondchai, Claire Shiying Li, Séverine Heizmann, Olga Fröbe-Kapteyn, Raphael Gygax, Stefano Carpani, Sabrina Tarasoff lITeRaTURe, Leda Bourgogne, Olamiju Fajemisin, Veronika Dorosheva, Lera Polivanova, Edgars Gluhovs.

What is an artists’ life made of? From the home to the studio, from the studio to the gallery, from one exhibition to the next, from one place to another – a suite of moves and a list of addresses. Tobias Kaspar’s work sheds light on the ambivalent position of the artist, taken in a web of social and economic relations: in the second volume of New Address, he uses the tone of the diary, combined with the code of the moodboard, to document the side aspects of the life of a “stereotypical artist.”

The book gathers black & white photographs taken between 2018 and 2024, during the installation or the opening of exhibitions; at performances, dinners, parties; in different homes and rooms Kaspar has been living in; and in the course of daily activities. Contrary to an exhibition catalogue, projects by the artist such as his line of jeans, or his series of bronze sculptures made from disposable packaging, are thus shown “in the middle of affairs.”

An additional booklet opens with a short essay by artist Mikael Brkic, reflecting on the “behind the scenes” logics, followed by a letter penned by writer Leif Randt, and a text in which curator Kari Rittenbach discusses Tobias Kaspar’s work in relation to the economics and aesthetics of display and fashion. It concludes with a list of artworks in the order as they appear in the main book.

Published with the support of Erna und Curt Burgauer Stiftung, Pro Helvetia, Kultur Stadt Zürich.