Maisa Imamović

What does ‘user-friendly’ website mean if, on it, online behaviors like stalking, teasing, and ghosting — once considered peripheral — are now central to survival, care, and belonging? How to thrive without becoming an “Interdisciplinary Unicorn”: the state’s most beloved user-citizen fluent in multiple registers of production, optimization, and self-branding? How in this beautiful world is one supposed to log off, when surveillance and privacy erosion have been normalized? And how, oh how, could users possibly think of building the alternatives, when cool and cringe online acts, all activate the platform’s reward system: the unleashing of emoji-filled praise? How to resist the platform’s toxic seduction?

Haunted by screenshots of early cyberfeminist websites and in dialogue with digital sages, web scripts, and business interests, media artist, web developer, and author Maisa Imamović embarks on a philosophical and practice-based crusade through the internet’s surface and its shadows. To expose the various ways of thriving online without surrendering to optimization, the book explores imperfect uses of perfect software, preservation of precarious web infrastructures, tactical content strategies, and experiments with autonomous financial systems — all wrapped in educational efforts to sustain criticality amid automation. Through these traversals beneath the scroll, Maisa finds her Webland: speculative, broken, and oftentimes, poetic infrastructure where logic destabilizes, binaries dissolve, and meaning evades monetization. But can a non-extractive internet exist beyond metaphor? Can poetry rewire protocol? Or will her sanctuary be absorbed into the very architectures it resists?

"In Maisa in Webland, Maisa Imamovic evokes the multidimensional, spontaneous human elements of the early web, using interviews, case studies, critical theory and fiction as her organic materials. She peeks behind the screen and through time to trace the subtle erosion of the web’s early utopian ideals to its cold and extractive present. Imamovic bravely wades through the swampy digital muck that mediates our everyday reality, examining its invisible psychic scaffolding with academic rigor, and a big dose of humor and heart. Was it an inevitable entropy, or an aberration? How and when did we get so off-course? Can we return? Do we want to? In Maisa’s Webland, we might very well be doomed, and maybe that’s a good thing. When the center of this tangled web no longer holds, something new can take shape.” - Nada Alic, author of Bad Thoughts