Ventoline #2 – hiver 2021

“… Ever since its inception as a profession, graphic design has exhibited its necessity to make information public. Its urge to expand and to reproduce reflects its capitalist inheritance. This desire however isn’t always shared by all stories molded and articulated by the discipline.

Publishing is preceded by a series of labours, but the act itself consists just of a very instant. It is one loud shriek from the top of a hill. A toppling-over. From then on a story will tumble downhill—distribute and disseminate. However that happens, and who it reaches is an unpredictable process. Thereafter publishing enables, and sets in motion, all its future readings and retellings.

Wondering the many contradictory sensibilities contained in this process, we attempt to grasp their whys, their hows and their ifs. The following essays— written by Sunny Lei, Haron Barashed, Agathe Mathel, Alina Scharnhorst, Villem Sarapuu, Gal Šnajder, Seppe-Hazel Laeremans, Fernanda Saval and Eva Claycomb—stretch and curl in between these various registers of opening up and closing in.

Unraveling the movements, strategies, forms and intentions of publishing, this book attempts to unfold their utterances, platforms, languidities, reinterpretations, identities, tactilities, ambiguities, characters and audiences.”

—from the introduction by Seppe-Hazel Laeremans and Agathe Mathel.

Since 2011, the Velvetyne collective has been dedicated to creating and distributing typefaces under open-source licenses. Its members advocate and promote an uninhibited typographic practice, guided by political principles and aesthetic risk-taking.

This monograph celebrates a generous collective creation—pioneering and recognized on the international scene—that continually questions and reinvents itself. Velvetyne Saved My Life reveals the distinctive workings of this unconventional structure within the contemporary type foundry landscape, its commitment to free-culture and open-source principles, its singular editorial policy, and its pedagogical practice.

The book is structured around a polyphonic interview conducted by Sandra Chamaret with the members of the collective, a series of in-depth articles on emblematic typefaces from the foundry, as well as an exhaustive catalogue of the more than 70 fonts published by nearly as many international authors. 

Halfway between text and type specimen, this book is both a story to read and a manifesto to see.

The book Posting brings together a selection of feminist posters from Dutch archives to reflect on posting as an activist strategy, holding the potential to create counter-publics to mainstream culture and to fight against the erasure, exoticization, or tokenism of bodies and experiences that deviate from normative preconceptions.

As is the case for many professions, in the history of Dutch graphic design the absence of women, non-binary, queer, Black designers is striking. This doesn’t only point back to systematic processes of exclusion in the first place, but also to the biases at play regarding whose work is remembered and archived. While efforts have been made to add forgotten names to the existing canon, the many posters, flyers and other printed matter shelved in queer and feminist archives remind us to question the notion of single authorship altogether and instead study graphic design as a decisively collaborative and transdisciplinary practice, which is especially true for community-led and volunteer-based projects.

The posters featured in this book point to this rich landscape of feminist organizing, and were found at the International Institute of Social History and the International Archive for the Women’s Movement (IAV-Atria) in Amsterdam.

Ce jeu memory invite à découvrir la symbolique de l’ours à travers l’Histoire, et plus précisément à travers l’histoire de l’ours en peluche. L’animal n’a pas toujours eu bonne réputation chez les humains. Comment un jouet à son effigie a-t-il pu devenir un emblème de l’enfance ? Le jeu se compose de 54 cartes numérotées (27 paires) et d’un poster explicatif imprimés en risographie. 

This game of memory is an invitation to discover the symbolism of the bear through history, more specifically, through the history of the teddy bear. The animal didn’t always have such a good reputation among humans. How could a toy in his likeness become an emblem of childhood ? The game is made of 54 numbered cards (27 pairs), and an explanatory poster printed in risography.

Clara Istlerová: A Life Among Letters is the first publication in the United States to delve into the design landscape of the former Czechoslovakia through the lens of Czech designer Clara Istlerová (born 1944). A trailblazer in her field, Istlerová was one of the few women in the male-dominated field of Czech typography. This publication introduces readers to Istlerová’s renowned book designs, particularly highlighting the analog processes she utilized to create one of the most influential books on Czech architecture, Švácha, Rostislav. From Modernity to Functionalism (Odeon, 1985).

The publication features an intimate interview with Istlerová conducted by editor Anežka Minaříková, accompanied by work from Istlerová’s personal archive alongside discussions detailing her creative process. Offering a vivid portrayal of an era where design was a tangible, labor-intensive endeavor carried out in close collaboration with typesetters and printers, the publication unveils the Czech design narrative of the twentieth century to English-speaking readers, highlighting Istlerová’s lasting impact and central role.

Design by Anežka Minaříková and Marek Nedelka