The Way of Love

This book proposes a reversal of a common convention within contemporary critical theory, the idea that desire is an entropic, creative and potentially emancipatory force. Against this view, the author figures desire as negentropic, structured around stability, prediction, and calculation. Far from being disrupted by technocapital, this desire finds there a troubling affinity, and is seemingly propelled towards increasingly self-destructive forms. Retrograde Prometheus, part a poetic narrative, and part speculative treatise, seeks to reformulate these categories through which we understand desire, along with all the existential, ethical, and political implications that such a radical change in perspective may entail. 

So much has changed since Anti-Oedipus (or even since Anti-Narcissus!), let alone since the Seminars of Lacan—the amount that has changed since Freud, therefore, is unimaginable. Where is psychoanalysis today, post-internet, post-covid? What has changed for the subject (as well as how we understand the subject) due to these advancements in technology and science, with these changes in how we understand our history and genesis, and with how we understand the relationship between technology, language and worlds?

Retrograde Prometheus tells a story of psychoanalysis today—two decades into the Ontological Turn—and its encounter with computation, advancements in quantum theory, with Exocapitalism, with pluralism, and so on.

The apocalypse as such will not take place, as it is already finished. Today, there is no longer any difference between the end of the world and capitalism itself: from Britney Spears’ Till the World Ends to The Caretaker’s Everywhere at the End of Time, from Avenger’s Endgame to Donnie Darko, and all the way down to the internet’s Backrooms, the world never ends but is reproduced again and again according to the semio-logic of capital. 

In contrast with Mark Fisher’s Capitalist Realism, Semiotics of the End is a manifesto for the imagination of another relationship with the end. If it is easier to imagine the end of the world than the end of capitalism, as Slavoj Žižek, Fredric Jameson, and Mark Fisher put it, it is only because we have not imagined anything yet. The end is just the beginning.

With an Afterword by Matt Bluemink 

Third edition featuring afterword by Alessandro Sbordoni & several appendices, including a new translation & edit of “Taylor Swift Does Not Exist”. 

This is a monumental and extensive work from someone who is arguably the most well-versed scholar of Baudrillard, Deleuze & Laruelle in the German-speaking world, Achim Szepanski, the original founder of Mille Plateaux, Force Inc Music Works and NON. This book is dedicated to Jean Baudrillard, who would be described by Achim as the most radical and advanced stimmung in Philosophy. Through this comprehensive and devouring analysis of Baudrillard’s work, the author presents a gripping account of their own philosophy; alongside his magnum opus Die Ekstasie der Spekulation, this book, In the Delirium of the Simulation, provides the strongest case for what might be called, in light of his passing, Szepanskism or Szepanskian Economics. 

From Finance, to non-philosophy and radical experimental music, Szepanski is an anomalous and unique theoretician with one hell of a history. 

CONTENTS:

• Metabox of Terms: Simulation, Code, Hyperreality, Fractal, Seduction and Implosion 
• Baudrillard's Maximisation Hypothesis: the System and the Other
• Baudrillard & Marxism: Signs, Production and Money
• Distinguishing the Consumer System (or Shopping Mall) from the Landfill
• Baudrillard & the Financial Simulacrum
• Excursus on Jonathan Beller's World Computer 
• Hyperreality & Artificial Intelligence
• Baudrillard & Quantum Theory
• Afterword: Hyperculture by Alessandro Sbordoni
• Appendix 1: Taylor Swift Does Not Exist
• Appendix 2: Baudrillard: After the Orgy
• Appendix 3: Imagination & Reality: Psychoanalysis vs Baudrillard