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Cover of Viscose 06: Text

Viscose Journal

Viscose 06: Text

Jeppe Ugelvig ed., Laura Gardner ed.

€30.00

The sixth issue of Viscose Journal focuses on fashion as constructed through words, language and writing. From the pens of fashion journalists and art critics to the conceptual wordplay of designers, the issue delves into the aesthetic and critical effects of “writing fashion” in and outside of fashion industries.

The fashion writer is a confidant, a storyteller, a forecaster, a mythmaker; they are evocative and poetic, forming words that shape, and in turn are shaped by, the latest fashions. From the salon shows to the pages of fashion magazines, their “expressions may be as ephemeral as the fashions they describe,” as Dorothy Hughes noted already in 1935. Early fashion writing played a key role in the transformation of clothes into fashion each season, and in igniting the machine of fashion itself. The historical roots of fashion writing— which was, at least in an industry context, a distinctly female practice— are grounded in the modernization and seasonalization of industrial fashion. And even today, in an age described by many as image-driven, this remains true: across various media platforms, language not only surrounds fashion but also continuously contributes to its creation.

The succinct, ephemeral poetry of the fashion writer still plays—nearly a century since Hughes’ observation—a transformative role in the seasonal turnover of fashion, but its role in the fashion industry remains seriously overlooked. Fashion invests substantially in seasonally refreshing the visual messaging accompanying its physical commodities, but language plays a similarly important support in this artful game of marketing. In this industrial context spanning from press releases to magazine production, writing is devoted to fashion promotion, prioritizing its fundamental traits of novelty, urgency, and semiotic complexity. In this context, fashion writing is a process of mystification, capable of revealing things that the image cannot. The material conditions of fashion writing—of being for fashion—generates a unique set of poetics and syntax. Fashion writing, or “written fashion,” as Roland Barthes asserts, is a form of signification that is simultaneously real and imaginary, connected to the real garment that it signifies, but largely unencumbered by its materiality. Given the constraints of economic, cultural, and political factors on fashion writing, it is perhaps more interesting to ask, what is fashion writing really encumbered by, and what would it mean to “unencumber” it?

Since Baudelaire, art critics have turned to fashion as source material for their practice, casting fashion in the role of art’s capitalist conspirator, temporal truth-sayer, or feminine alter-ego. This erratic history is one filled with both fraught politics (rooted in a gendered division of labor) as well as critical possibility: art writing gestures to a style of intellectualism and independence from industry that is largely foreign in fashion. Viscose Journal has, since its founding, aimed to detach fashion criticism from industrial frameworks that has historically premised it. At the same time, informed by a materialist politics of fashion labor, we wish to seriously level the largely female writing of commercial fashion publications with the masculine philosophical inquiries of fashion.

While “fashion writing” denotes a thematic category within the wider field of writing, our theme of “writing fashion” prompts an exploration of fashion writing as a mode of fashion production and critique. This issue aims to explore writing as a tool for shaping fashion and broaden its perspectives by presenting a survey of experimental, fictocritical, and poetic approaches to writing fashion. In this expanded field of writing, “fashion” unfolds as a ubiquitous and epistemologically complex phenomena of everyday life pertinent to all.

Accompanied by the exhibition “Writing Fashion“ at and published by the International Library for Fashion Research in Oslo, Norway, staged in June 2024, Viscose Journal 06 strives to be a thought-provoking journey into the captivating intersection of fashion and language. We are grateful to the library’s fantastic team and collaborators for their ongoing support and collaboration.

with works by: Osman Ahmed, Alba Aragón, Katherine Bernard, Ricarda Bigolin, Eileen Chang, Dal Chodha, Eduardo Costa, Jose Unzueta Criale, Femke De Vries, Becket Flannery, Kennedy Fraser, Laura Gardner, Patrick Greaney, Bruce Hainley, Elizabeth Hawes, Nakako Hayashi, Devin Hentz, Elaine Wing-Ah Ho, Juje Hsiung, Olivia Kan-Sperling, Jamaica Kinkaid, Chantal Kirby, Jeremy Lewis, Davora Lindner, Hanne Lippard, Shanzhai Lyric, Shizuang Magazine, Celine Mathieu, Derek Mccormack, H.B. Peace, Julie Peeters, John Perrault, Vogue Runway Rag, Rachel Tashjian, Jeppe Ugelvig, Elizabeth VR, Hanna Weiner, Elizabeth Wilson, Yohji Yamamoto, Bruno Zhu.

Language: English

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Cover of Viscose 01: Style

Viscose Journal

Viscose 01: Style

Jeppe Ugelvig

Periodicals €35.00

The very first issue of Viscose tackles the expansive notion of “style”. Both a noun and a verb, style can be understood as the most basic unit or currency of fashion. Style names the very movement of aesthetics in society, and thus holds an important place in the critique of art and visual culture more broadly.

As a verb, it connotes a tactic: a dynamic tool for persuasion and communication through the bricolage of signifiers. It also relates directly to the contemporary profession of “styling”; a practice native to the fashion industry, but increasingly prevalent across the arts, media, consumerism, and politics. Thiss issue of Viscose sets out to critically gesture to all of these connotations and their potential intermingling through concrete case studies and cross disciplinary philosophical speculation.

with contributions by:
Shanzhai Lyric, David Lieske, Bakri Bakhit, Dena Yago, Matthew Linde, Burke Battelle & Ada O’Higgins, Davide Stucchi, Taylore Scarabelli, Mahoro Seward, Jordan Richman, Giorgi Gago Gagoshidze, Hito Steyerl, & Milos Trakilović, Laura Gardner, Avena Gallagher, Alex Esculapio, Elise by Olsen and Jeppe Ugelvig

Cover of How to love a homeland

Kayfa ta

How to love a homeland

Oxana Timofeeva

Russian writer and philosopher Oxana Timofeeva was born and grew up in various parts of the USSR. The book explores the difficulty of reducing one’s sense of homeland to one’s country alone, the philosophical interconnectedness of movement and rootedness, our plant and animal souls, and how we need to reimagine our desired, fictional if need be, homelands. The book interweaves vignettes from Timofeeva’s childhood across different parts of the USSR with a philosophical discussion of ideas on homeland in the thought of Brecht, Deleuze and Guattari, and other main figures of literature and philosophy. 

Oxana Timofeeva is Sc.D., professor at “Stasis” Center for Philosophy at the European University at St. Petersburg, leading researcher at Tyumen State University, member of the artistic collective “Chto Delat” (“What is to be done”), deputy editor of the journal “Stasis”, and the author of books History of Animals (London: Bloomsbury Academic, 2018; Maastricht: Jan van Eyck, 2012), Introduction to the Erotic Philosophy of Georges Bataille (Moscow: New Literary Observer, 2009), Solar Politics(forthcoming, Polity, 2022).

Commissioned and published by Kayfa ta (2020) 
Translation from Russian by Maria Afanasyeva 
Design template by Julie Peeters 
Cover illustration by Jumana Emil Abboud

Cover of Spike #85 – Nostalgia

Spike Magazine

Spike #85 – Nostalgia

Periodicals €20.00

For Fall 2025, Spike is getting to the bottom of the vintage aura around contemporary culture: Nostalgia. 

Are we doomed to ever-shorter cycles of cash-cow retromania, until AI memory-wipes us with pure simulation? Or is the root problem of our endless déjà vu actually the expectation that art "make it new," itself just so much nostalgia for a long-gone modernism? We're working out what the present owes to the past, if our goal is to conjure a better culture for tomorrow.

Featuring Jeppe Ugelvig's essay on the art world's uses and misuses of nostalgia; Simon Reynolds and Adina Glickstein talk exhausting the past; e-girl/theorist Alex Quicho critiques the end of newness; filmmaker Johan Grimonprez identifies with the hijacker in his dial H-I-S-T-O-R-Y (1997); a portrait of kitsch-savant painter Friedrich Kunath; cultural critic Rosanna McLaughlin on missing the white cube; Artist's Favorites by Diego Marcon; ex-dealers Margaret Lee and Jeff Poe escape the art game; Whitney Mallett on rebranding celebrity through book culture; making analog-ish art "under" the internet with Marc Kokopeli, Bedros Yeretzian, Flora Hauser, and Nicole-Antonia Spagnola; Sean Monahan forecasts our old-fashioned future; art historian Lynn Zelevansky on "New York/New Wave" at P.S.1 Contemporary (1981); artist Maja Bajevic's Yugostalgic report from Sarajevo; and Tea Hačić-Vlahović getting dewy-eyed catching up to her mother's age; plus, reviews of exhibitions by Mark Leckey, Wolfgang Tillmans, Women's History Museum, and more.

Founded by the artist Rita Vitorelli in 2004, Spike (Spike Art Quarterly) is a quarterly magazine on contemporary art published in English which aims at sustaining a vigorous, independent, and meaningful art criticism. At the heart of each issue are feature essays by leading critics and curators on artists making work that plays a significant role in current debates. Situated between art theory and practice and ranging far beyond its editorial base in Vienna and Berlin, Spike is both rigorously academic and stylishly essayistic. Spike's renowned pool of contributing writers, artists, collectors and gallerists observe and reflect on contemporary art and analyse international developments in contemporary culture, offering its readers both intimacy and immediacy through an unusually open editorial approach that is not afraid of controversy and provocation.

Cover of How to Mend: Motherhood and Its Ghosts

Kayfa ta

How to Mend: Motherhood and Its Ghosts

Iman Mersal

Fiction €10.00

In How to Mend: On Motherhood and its Ghosts, Kayfa ta’s 4th monograph, Iman Mersal navigates a long and winding road, from the only surviving picture of the author has with her mother, to a deep search through what memory, photography, dreams and writing, a search of what is lost between the mainstream and more personal representations of motherhood and its struggles. How to mend the gap between the representation and the real, the photograph and its subject, the self and the other, the mother and her child. 

Iman Mersal is an Egyptian poet and associate professor of Arabic Literature and Middle Eastern Studies in the University of Alberta, Canada.

Text: Iman Mersal
Editors: Maha Maamoun and Ala Younis
Translated from Arabic by Robin Moger
Co-publishers: Kayfa ta and Sternberg Press
Design: Julie Peeters
Size: 9.6 x 14.8 cm
Pages: 168 pages, Soft cover

Cover of Viscose 02: Clothes

Viscose Journal

Viscose 02: Clothes

Jeppe Ugelvig

Design €35.00

Issue 2 inverts issue 1’s focus on the immaterial notion of style to instead explore the most material of fashion’s building blocks: clothes Clothes are literally everywhere and cite complicated systems of production, distribution, and exchange on their paths around the world. Still, they never fully reveal their journey or destination, and may often signify little else than their own commodity status, the total genericness of the fashion product.

Bringing together a wide range of artists, thinkers, and writers, the issue sets out to explore clothes as a signifier at once empty and over-burdened: as expressions of desires, people and places, as palimpsests for capitalist production cycles and histories of dressed bodies, and even, as nondescript material debris. While not necessarily foregoing an analysis of the fashion system, we hope to develop a form of fashion criticism that begins – and perhaps ends – with the single garment, that takes the everyday use of clothing objects as an intellectual starting point.

What knowledge can we gather from the studying of fashion objects, be they material or immaterial? What is the difference between clothes and fashion? And to which extent is even “fashion” ever successfully signified by things?

with contributions by:
Shanzhai Lyric, David Lieske, Bakri Bakhit, Dena Yago, Matthew Linde, Burke Battelle & Ada O’Higgins, Davide Stucchi, Taylore Scarabelli, Mahoro Seward, Jordan Richman, Giorgi Gago Gagoshidze, Hito Steyerl, & Milos Trakilović, Laura Gardner, Avena Gallagher, Alex Esculapio, Elise by Olsen and Jeppe Ugelvig

Cover of The Mollino Set

Rollo Press & Cabinet Books

The Mollino Set

Lytle Shaw

Design €18.00

New York-based professor Lytle Shaw journeys to Italy in this adventurous exploration of the life and work of architect, designer, and photographer Carlo Mollino (1905–1973). In 1933 the young Mollino received a commission from Mussolini’s regime for his first building: an administrative centre in Piedmont. Later works include furniture and interior design, a book on photography, and an asymmetrical car that raced at Le Mans in 1955.

The book centres around Shaw’s realisation that this prolific talent’s conflicted legacy offers a unique window on the role that post-war Italian politics and culture played in the country’s reimagining of itself as a victim, rather than a proponent, of fascism.

Cover of Past Words

Verlag der Buchhandlung Walther König

Past Words

Prem Krishnamurthy

Essays €30.00

Past Words is three books in one: a collection of previously published texts and two exhibition-like experiments: A Year with Prem Krishnamurthy at the KW Institute for Contemporary Art, Berlin, and Endless Exhibition at the Kunsthal Gent. These parts are iinterconnected but distinct, not least because each is designed by a different designer—Ann Richter, David Knowles, Mark Foss & Valentijn Goethals. Together, they chart the past—and future—of a peripatetic performance of a practice, taking stock of a fifteen-year period through writing, a medium that 1s both primary and secondary. This writing is about design, about curating, about exhibition-making, and about how all three are themselves forms of storytelling. They allow us to draft narratives that stand just to the side of accepted realities, to sneak wild ideas into the world with the hope they may—with time—turn into facts. 

Based in Berlin and New York, designer and curator Prem Krishnamurthy (born 1977) is head of the artist group Department of Transformation and of the design consultancy Wkshps. In 2015 he was the recipient of the Cooper Hewitt’s National Design Award for Communication essDesign. As both creator and curator, Krishnamurthy aims to discover “how art & design can be agents of transformation for individuals, communities and institutions.” 

With an introduction by Krist Gruijthuijsen.

Cover of Mousse #94

Mousse Publishing

Mousse #94

Periodicals €16.00

Petrit Halilaj and Danh Vo in conversation; Forensic Architecture (Eyal Weizman, Nour Abuzaid, and Elizabeth Breiner); Gabrielle Goliath; Edward W. Said; Shumon Basar; Dani Blanga Gubbay; Yvonne Rainer; Thomas Eggerer and Jochen Klein; Tobias Pils; Travis Jeppesen...

Collective intelligence (along with its wildly popular counterpart, brain rot) is a recurring subject of late. This issue is woven together through reflections on methodologies of the collective, larger-than-ourselves dynamics and "what goes unuttered (of, perhaps, what is painfully unutterable)," as Zoé Samudzi writes about Gabrielle Goliath—whose project for the South African pavilion at the upcoming Venice Biennale has been cancelled by the Arts and Culture Minister of her country for being "divisive." We stand in solidarity with the artist. Forensic Architecture's Eyal Weizman speaks of new ways of detecting "hyper-relations" as strategies to confront systemic violence. Edward W. Said, in his crucial 1993 essay "Speaking Truth to Power" (reprinted here), argues that "the intellectual's voice is lonely, but it has resonance because it associates itself freely with [. . .] the common pursuit of a shared ideal." And in our Curators section, Shumon Basar memetically reaffirms that now more than ever, "Comment is king."
Let's not shy away from commenting.

This issue comes with different covers, randomly distributed.